Experience
Julie is a lifestyle brand management expert specializing in lifestyle and consumer brands. She developed transformative strategies that blend style, innovation, and influence. From elevating global fashion brands to pioneering wellness-focused platforms, she bridges creative vision with measurable success.
BRAND MARKETING
Julie has led innovative marketing strategies and campaigns that earned and sustained consumer loyalty for trusted lifestyle and wellness brands. Her work integrated PR and digital media, advertising, direct mail, retail marketing, and experiential activations with a focus on health and well-being. She created trendsetting wellness platforms, immersive experiences, and campaigns that inspired audiences while delivering measurable business growth.
PUBLIC RELATIONS
Julie designed and implemented comprehensive PR strategies for global brands, individuals, and organizations. She secured top-tier media placements that reflected authenticity and purpose, ensuring her clients’ stories resonated. With expertise in corporate PR, talent positioning, and crisis communications, Julie guided high-profile leaders and brands to refine their public image, manage reputations, and deliver impactful messaging.
Wellness & Lifestyle Strategy
Julie developed wellness strategies that bridged brand innovation with individual transformation. She innovated a trademarked wellness bar concept and developed immersive experiences that aligned brand messaging with healthy values. An AFAA-certified fitness expert for over a decade, she designed exercise programs, positioned leading wellness authorities, and curated elevated nutritional offerings for events, activations, and businesses. Julie also fostered philanthropic partnerships to support community well-being.
SPECIAL EVENTS
Julie developed and executed fashion shows, retail openings, media events, premieres, philanthropic collaborations, and exclusive gatherings. Her events brought together star-studded guest lists, cultural icons, and media influencers across New York, Los Angeles, Paris, London, Milan, Cannes, and more—delivering unforgettable experiences that amplified brand visibility and connection.
CELEBRITY & INFLUENCER RELATIONS
Julie collaborated with some of the world’s most recognized figures, ranging from wellness experts to cultural icons. She managed celebrity endorsements, talent relations, red carpet PR, VIP dressing, and influencer partnerships to amplify campaigns and establish meaningful narratives. Her work built aligned brand ambassador programs and ensured visibility for her clients across media and cultural landscapes.
WELL-KNOWN FIGURES THAT JULIE HAS WORKED WITH: