My own mix of magic comes from an ability to quickly craft irresistible, on-brand copy and creative campaign concepts that spark emotion and action, while being mindful of goals, priorities and budgets. But it's a bit more than that. I've got an alchemical sixth sense for turning, tweaking and polishing pretty good communication strategy into pure gold.
But really, I'm an idea alchemist. I just can't help it. I have two decades of experience in public relations, copywriting, brand/marketing strategy and and SEO for more than 50 brands and agencies, including PR Couture. Most recently I established and then directed the social media department for a digital marketing agency that Ad Age regularly names to it's "Best Places to Work List," and where my work for Charlotte Russe was called a "Social Media Supernova," in USA Today. Over the past decade I've worked with large brands like Quiksilver, CND, Charlotte Russe, Eagle Creek and Sutter Home, as well as smaller brands like Nina Swim, Eco Rookie, Les Lunes and The Habitat Factory. Together we have uncovered exciting ways to capture brand essence and voice, and to effectively engage and activate today's social consumer. I have a Master's Degree in Mass Communication and Media Studies, and train aspiring fashion publicists and independent designers in public relations and digital marketing strategy.
Call it equal parts creative work and priority-driven problem-solving. Call it, a huge effing relief.
Brand Elixirs: A one-on-one brand storytelling & marketing potion for fashion brands, bloggers and creative entrepreneurs.
Together we will devise a plan, identify the ingredients and fine-tune the flavor for your custom elixir. Then, I'll transform your almost-there's into amazing, completely taken-care-of tasks. We will mega-charge your brand with the right words and tools to activate your audience, achieve your goals and experience more joy, ease and cause for celebration in your business.
My Brand Elixir session totally blew me away! Here I was, looking forward to a call to get your feedback on my brand language and website. Instead you zoomed in on my talents, passion and tucked-away dreams, and wrapped it all up into a genius strategy, with clear priorities, and a manageable to-do list to help me bring this new direction to life. Crosby for President! - Astrid Mueller, Atelier Giselle
Crosby is very knowledgeable and really took the time to walk me through the launch strategy we discussed and made sure I was confident about how to execute the various components. She quickly understood our brand aesthetic; her social media content in particular perfectly captured our voice. - Lulu Hamissou, Grey Parachutes
Crosby! We are so stoked you came into our lives! We are feeling inspired, excited, and rejuvenated about where our business is headed. The whole Brand Elixir process was awesome! - Seandra Case, Melyssa Johnson, ShowCase
You did such an AMAZING job with the Brand Elixir! I am so excited about all of the materials, but especially the new mission statement, tagline and new vendor fact sheet.
- Carmel Samiri, Eco Rookie
Wow – your Elixir is better than vodka on the rocks! - Nneka Ezenwa, Aphropolitan
PURCHASE YOUR INTRODUCTORY SESSION WITH JULIE...